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Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
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Marketing Planning in the public sector
Vařbuchta, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
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Marketing Planning in the public sector
Vařbuchta, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
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|
|
Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
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